210 Reasons Why Visitor Management Needs Some Attention.

June 11, 2020
Map of the Visitor Management Industry

When I first set out to take a look at the visitor management marketplace, I did it with the thought that there has to be maybe 5-10 companies that work within the space. Well, I found 210. Yikes! I did not even look that deep. I deleted 50 of them that I found were the same products just repackaged with a new name leaving me with 160. I know I have missed some, but this will be my starting point.


So what are we going to do at Inside Visitor Management?

  1. We are going to identify the different players on the market.
  2. We will put those players in categories, whether that is a lobby clipboard, enterprise, for a school, whatever (TBD).  
  3. Then we are going to create guidelines around what it means to be in that particular category. We will look at the technical feature sets, how they go to market in, their messaging, and a lot more. By doing it this way, the market can start to know who is who, who is in what, who has what, and be able to differentiate between players and vertical solutions.
  4. With the community, we will also develop definitions and a naming convention around what these categories and the industry is. There is a need to get crisp on precisely what we are doing. This industry is no longer just about visitor management. In many cases, we are now talking about employees, contractors, delivery people, and of course, the visitor. It is about workflows, data mining, identity, access control, logical systems, and much more. I think we can all agree that it goes beyond just the visitor and the management of them.

I believe once we do all of this, we will be able to take a real honest look at where we have been, where we currently are, and where we are going.


Just like I did for Inside Access Control, I plan on applying this information against a criteria so we can create an analysis. More to come on that.


We will begin to create content supporting each of these areas. It will include written, video, in-person, and just about all the different vehicles where you can tell a story.


I genuinely believe that visitor management is the next great user interface on how we connect with buildings, the places we live, the places we work, the places we play, and ultimately creating the smart cities written about regularly.


So, I welcome you to join me and some of the other companies in this community, such as Traction Guest, Envoy, Proxyclick, and WhosOnLocation, to level up the visitor management industry. The opportunity is there. Let's get it.  


As always, please contact me directly with any questions, comments, or feedback.

Lee Odess

I've worked as an Entrepreneur and an Integrator (founded E+L+C), for a multinational billion dollar manufacturer in the lock and access control industry (Allegion), as an Executive of a start-up who pioneered the IoT/smart lock/smart physical access control industry (UniKey), and as an Executive with the first cloud based physical access control manufacturer (Brivo). I put all those years together to form a Growth Studio focused on business creation in the CRETech, proptech and smart home markets for small to large companies in the security, access control and IoT industry.

Labeled as an uber-networker by the Washington Post, Lee Odess has over 18 years starting, building and leading businesses with an exceptional track record for sales growth and marketing effectiveness.

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