Are You Catching the Spark?

October 12, 2020
Written Insights

Two of the criteria we track on companies in our industry are innovation engines and technology. They are essential because it delivers on use cases for stakeholders such as end-users, creates moats for your business, develops new revenue opportunities, and keeps disruptors at bay.

Unfortunately, both are weaknesses of our industry. We are an iteration industry, not innovation, and we have fallen behind in technology creation and adoption. As we look to shepherd access control into the mainstream market, we need to make an asserted effort to evolve.

Here are examples of our industry's iteration (note, not innovation):

  • Using the word Touchless
  • Bluetooth and mobile
  • Integrating a "wireless" lock
  • Converging with video systems

I believe we have an opportunity and we have the permission to deliver on the following innovations and technology:

  1. Making our systems more predictive based on artificial intelligence.
  2. Incorporating more automation when it comes to system configuration and workflows
  3. Frictionless and responsive doors and entries (beyond turnstiles and auto openers and closers)
  4. Truly wireless and smart edge devices

Which leads me to some questions:

  • What is the "killer innovation or technology" to put our industry on the map?
  • Who is going to step up and lead? Will it be an incumbent? A startup? From inside the industry or outside?
  • How do we organize to be creative and innovative?
  • How do we balance old and profitable businesses with new and expensive R&D?
  • How do we shift gears to support the new business opportunities and use cases?

What areas do you believe we can be more innovative, resulting in an increased technology leadership position?

I plan to dive deeper into the four technologies above in subsequent newsletters.

Lee Odess

I've worked as an Entrepreneur and an Integrator (founded E+L+C), for a multinational billion dollar manufacturer in the lock and access control industry (Allegion), as an Executive of a start-up who pioneered the IoT/smart lock/smart physical access control industry (UniKey), and as an Executive with the first cloud based physical access control manufacturer (Brivo). I put all those years together to form a Growth Studio focused on business creation in the CRETech, proptech and smart home markets for small to large companies in the security, access control and IoT industry.

Labeled as an uber-networker by the Washington Post, Lee Odess has over 18 years starting, building and leading businesses with an exceptional track record for sales growth and marketing effectiveness.

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