Hello: Swiftlane

April 22, 2020

This is the thirteenth in a series of interviews I am doing with new and innovative companies in and around the Smart Lock, Security, and Access Control industry. It's time they have a voice and we meet them. If there are any companies you'd like to see highlighted in the future, let me know. I plan to do this regularly. I am open to your feedback and appreciate the heads up. Thank you!

Founded in 2019 and located in San Francisco, Swiftlane is an example of a company that embodies a lot of the phase changes we have been discussing over the past 6 months. Even before the current crisis, Swiftlane was working on solutions for biometrics, the convergence of logical and physical access control, and advanced user interfaces at the edge that deliver more value than plastic cards and readers. Now, accelerate those phase changes with the current crisis and Swiftlane finds themselves in a great position as their solution looks ripe for the opportunity.  It now comes down to, from what I can deduce from my initial engagement with the team, is execution. I am intrigued by the background their CEO, Saurabh Bajai, and team bring to the physical access control industry having, prior built high security and machine learning applications for companies such as Lyft, Facebook, and Instagram. I am also intrigued by the deep understanding of logical access and cybersecurity being brought into the physical worked.

Enjoy getting to know Swiftlane!

Tell us a little about your business.

Swiftlane provides a modern, touchless access control system. You can walk up to a door and open it with just your face. Swiftlane also provides mobile phone access and pin-based access. Swiftlane video intercom provides the ability to see your visitors over a video call and remotely unlock doors.

What got you into the smart lock/access control business?

Our vision is to combine high security, with frictionless access for buildings. We want to help improve safety for people while creating modern, delightful experiences in the workplace and commercial buildings. One of the inspirations for creating a modern access control system was seeing the amount of gun violence in 2018-19. I saw how security was compromised in the real world in schools, offices, and residential buildings. It seemed like there was a constant stream of bad news and I felt like there were no good solutions in sight. That was one of the driving motivations to look into finding a better security solution. I realized that all the current access control systems were archaic. Why are we still carrying key cards? Technology can make this a much better experience. We've all moved to face id and it’s made it simple to access apps. Can we create face id for every real-world interaction? I think so. My goal is to simplify access to every point in the real world.

What markets and verticals do you serve?

Swiftlane's access control system can work great in commercial real estate buildings, startups, banking, and financial services, schools and healthcare and utility companies.

What is one thing that you were surprised to find out about the security/lock/access control industry?

The amount of friction between security teams and employees. Security teams want to create safe environments, which require lots of training and behavioral changes by people. E.g. Not holding doors for people, always badging the key cards. These are friction points for employees who start evading security protocols.

Where do you see your business in 5 years?

We are working on a mission to provide reliable and trusted identity services, to create safe and relaxed physical environments. We hope to continue serving that goal over the next 5 years.

Lee Odess

I've worked as an Entrepreneur and an Integrator (founded E+L+C), for a multinational billion dollar manufacturer in the lock and access control industry (Allegion), as an Executive of a start-up who pioneered the IoT/smart lock/smart physical access control industry (UniKey), and as an Executive with the first cloud based physical access control manufacturer (Brivo). I put all those years together to form a Growth Studio focused on business creation in the CRETech, proptech and smart home markets for small to large companies in the security, access control and IoT industry.

Labeled as an uber-networker by the Washington Post, Lee Odess has over 18 years starting, building and leading businesses with an exceptional track record for sales growth and marketing effectiveness.

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