Part 2: "The Marketing Devil 👿 We Know and Knew" vs "The Marketing Devil 😈 We Don't Know but I Believe We Will Become Familiar With.

April 20, 2020

One way that I have been coping with the uncertainty is to spend some time, unstructured, where I whiteboard and play out positive scenarios about changes coming. It’s a stress reliever for me as well as a way to get focused and excited about the future vs dwelling on the present. I recognize it will not be easy to get there. I feel it and I see it. But for me, this exercise helps me work through it and hopefully maybe it does the same for you.

So with that in mind, I spent some time over the past week thinking about ways that the physical access control industry will be changed for good.

I did it in a “Devil 👿 we know vs the Devil 😈 we don’t know.” I titled it “Devil 👿 We Know and Knew" vs "Devil 😈 We Don't Know but I Believe We Will Become Familiar With.”

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Lee Odess

I've worked as an Entrepreneur and an Integrator (founded E+L+C), for a multinational billion dollar manufacturer in the lock and access control industry (Allegion), as an Executive of a start-up who pioneered the IoT/smart lock/smart physical access control industry (UniKey), and as an Executive with the first cloud based physical access control manufacturer (Brivo). I put all those years together to form a Growth Studio focused on business creation in the CRETech, proptech and smart home markets for small to large companies in the security, access control and IoT industry.

Labeled as an uber-networker by the Washington Post, Lee Odess has over 18 years starting, building and leading businesses with an exceptional track record for sales growth and marketing effectiveness.