Part 2: "The Marketing Devil 👿 We Know and Knew" vs "The Marketing Devil 😈 We Don't Know but I Believe We Will Become Familiar With.
One way that I have been coping with the uncertainty is to spend some time, unstructured, where I whiteboard and play out positive scenarios about changes coming. It’s a stress reliever for me as well as a way to get focused and excited about the future vs dwelling on the present. I recognize it will not be easy to get there. I feel it and I see it. But for me, this exercise helps me work through it and hopefully maybe it does the same for you.
So with that in mind, I spent some time over the past week thinking about ways that the physical access control industry will be changed for good.
I did it in a “Devil 👿 we know vs the Devil 😈 we don’t know.” I titled it “Devil 👿 We Know and Knew" vs "Devil 😈 We Don't Know but I Believe We Will Become Familiar With.”