Smarketing EP 8: Attracting and Retaining New Talent
In this episode of Smarketing, Janet Fenner and Yaron Zussman discuss how the security industry can attract, train, and retain new talent.
Smarketing EP 7: Work / Life Balance
In this episode of Smarketing, Janet Fenner and Yaron Zussman talk work life balance.
Smarketing EP 6 What About The Trade Shows?
In this episode of Smarketing, Janet brings in three leaders in the security trade show industry to talk about the current state of our physical networking platforms. During the conversation, our guests offer us a look at what we can expect from the future of trade shows, as well as what we can expect in the future of engaging and networking with our customers. They also offer tips on how to market to your target audience during this unprecedented time and how exhibitors can find success via online trade shows.
Smarketing Ep 5: Personal Branding
In this week’s episode of Smarketing, Janet and Yaron talk about the importance of #branding yourself, yes, yourself! Our hosts also discuss what defines good personal branding, the right way to do it, and how to avoid coming off too strong when trying to establish yourself in your professional life. And if you didn’t catch Janet’s amazing wedding that went viral, you should definitely check it out!
Smarketing Ep 4: What's Your Superpower?
In the first episode of the Smarketing podcast series, our hosts, Janet Fenner and Yaron Zussman, discuss the game-changing strategy of combining the efforts of sales and marketing professionals.
Smarketing EP 3: How to Sell to the Security Industry
There are several effective methodologies and ways to win a sale in the security industry, however knowing how and when to use them will ultimately be the key to success. In this episode of Smarketing Janet and Yaron discuss selling tactics that range from: where to start and how to prepare for a sale, understanding your competition, joining organizations with a strategic purpose, welcoming opportunities to learn, as well as way to utilize your network (even if you’re just starting out in the industry).
Smarketing EP 2: Making a Lasting Impression
You can focus on bringing in more clients, or you can utilize the smarter approach of leveraging your customer relationships to garner genuine leads and partnerships that can last. In this episode of Smarketing, Janet and Yaron discuss the strategies they have used to gain loyal customers, who were happy to refer their clients to them.